The line of bikes that excited me the most was the new Masi lineup. New colors and graphics, and LOTS of new models made for an exciting visit with Masi Bikes' brand manager Tim Jackson. I'll start you out with a couple new colors and graphics.
First up, check out the new Alare. This is Masi's most affordable road bike, but you could never tell by looking at it. The other color it's available in is Black with Gold accents... with the colors, and elegant, understated graphics treatment (I'm so glad the Italicized Masi decal is gone!), these bikes look way more expensive than the $700 range they're actually in!
Another bike that really got my attention was the classically-decaled Gran Criterium. The Gran Criterium is no slouch frameset; I love mine, and I think it's one of the highest-performance yet most comfortable racing frames out there. Add to that some retro 80's decals and an original back-in-the-day color called Purple People Eater (which also happens to be a dead ringer for the official color of TCU Horned Frog athletics... Pantone 269), and you've got a truly lust-worthy bike.
More Masi updates to come tomorrow....
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3 comments:
we need a purple people eater. in my size. I like the commuter too. masi did an awesome job this year.
You guys... you're gonna make me cry here.
Thank you, Bernie, for the kind words about the line. I sincerely appreciate it.
The new line was the culmination of a lot of hard work in a very small amount of time and would not have happened without some amazing work from all of the people who work with me to make these bikes a reality- Wayne Doran, Rick Ortiz, Pat Crosby, Pete Demos and others. It was a crazy amount of work... but I'm glad we chose to do it.
Swcheet ridez. I have a serious case of bike envy. I want me a Masi like real bad.
And then you had to go throw down the PANTONE color. How cool are you?
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