Saturday, November 12, 2005

Listen up, fixed gear riders!

If you've ever shopped for an affordable complete fixed gear bike, you know there are not all that many available. And good luck finding any of the few that are available in a local shop....

Same thing probably applies if you've ever shopped for a high-end track racing bike. What percentage of road bike manufacturers makes a track bike?

If you've ever wished you could talk directly to the brand manager of a bicycle maker and give him input that would directly affect what bikes would be available the VERY NEXT YEAR... your chance has come. Tim Jackson, brand manager of Masi Bikes, has a blog much like this one where he gives news about the brand and sometimes directly asks consumers for their input. Kind of refreshing to see a manufacturer listening to the voices of his most loyal customers, rather than relying solely on the abstractions of demographics and marketing study types.

So go to Tim's "MasiGuy" Blog and tell him you'd consider one of his fixed gear bikes. Encourage him to keep the lines of communications with consumers open; I don't know of a single other brand manager doing this, and I think it rocks.

3 comments:

Anonymous said...

Linky no worky...

Bernie said...

Dang... I'm always messing up links. Thanks to all of you who quickly bring my HTML ineptitude to my attention so I can fix it.

Tim Jackson said...

Dude,

1st- I can't thank you enough for this.
2nd- You're making me blush.
3rd- Yes, this is an unique opportunity for consumers and retailers alike. I don't know of another bike maker doing this either, but that isn't my point. How often, in any kind of market, do consumers get asked for their feedback in designing or impacting the design of a product?

Thanks again. I'm very thankful for the support.

Tim Jackson
Brand Manager
Masi Bicycles